UPDATE: Due to sales, supplies are limited! If the "Add to Cart" button is still active, it means the item is still available!
Sometimes the most beautiful thing a woman can wear is something that simply feels right.
The Alice Maxi Dress is exactly that. Crafted in soft, breathable linen with a beautifully relaxed silhouette, it drapes effortlessly and moves with quiet, natural grace. The delicate pintuck detail at the bodice adds a refined, feminine touch, while the classic shirt collar and button-front give it that easy, polished look that never goes out of style.
Generous, comfortable and wonderfully forgiving — this is the dress you reach for on long summer days when you want to feel lovely without a moment's fuss. From the beach to a garden lunch, it simply works.
Effortless elegance, dressed in the finest simplicity.
✔ Delicate pintuck detail at the bodice for a refined, feminine finish
✔ Classic shirt collar with button-front — polished, timeless and effortlessly chic
✔ Relaxed, generous silhouette that flatters and flows with graceful ease
✔ Available in multiple beautiful colours — find your perfect match
All orders within the United Kingdom are shipped free of charge with Royal Mail. We take great care in preparing every package, ensuring it reaches you safely and efficiently without any additional shipping fees.
Not satisfied? Get your money back! We want to make sure you’re happy with your purchase. We believe in our products, so you can return any item within 30 days of receipt if you’re not satisfied.
30-DAY MONEY BACK GUARANTEE
We love our products and are confident that you will too! That’s why we offer a 30-day money-back guarantee. If the product doesn’t meet your expectations, simply return it for a refund.
WHAT CUSTOMERS SAY ABOUT US
★★★★★
Didn't expect much at this price point, honestly. But the material is thick, the colour is true to the photo and it fits beautifully. Brilliant.
Isla M.
Leeds · Verified buyer
★★★★★
Ordered one thing just to test the waters. The quality blew me away. Already back for more — my wardrobe thanks me.
Charlotte W.
Manchester · Verified buyer
★★★★★
I'm usually so sceptical of online clothing brands but this completely won me over. Perfect fit, lovely fabric, no complaints whatsoever.
Sophie H.
London · Verified buyer
★★★★★
The clothing feels flattering without trying too hard. It’s comfortable, timeless, and suits my lifestyle perfectly.
Eleanor P.
Edinburgh · Verified buyer
★★★★★
Lovely packaging and arrived well protected. Colour is even nicer in person than on the website.
Olivia B.
Bristol · Verified buyer
Free delivery
We offer free delivery that's fast, reliable, and handled with care, ensuring your order arrives safely and on time.
30-DAY MONEY-BACK GUARANTEE
Not satisfied? Return any item within 30 days for your money back
CUSTOMER SERVICE
If you have any questions, feedback, or concerns about your order, don't worry! Our customer service team is here to assist you.